Content subscription platform OnlyFans. Has announced that it has paid over $25 billion to creators globally since its launch in 2016.
The company also shared that the majority of its subscribers are based in the United States. Where both user spending and creator earnings are growing at a rapid pace.
In a recent report by The Financial Times. It was revealed that the UK-based platform achieved a pre-tax profit of $684 million in 2024. All while employing just 46 people. This impressive profit margin highlights the platform’s highly efficient business model and its massive impact on the creator economy.
The report further noted that this translates to an average profit of around $11 million per employee. Making OnlyFans more profitable per staff member than some of the biggest tech giants. For comparison, companies like Nvidia ($1 million), Meta ($837,000), Netflix ($621,000), Apple ($585,000), and Google ($545,000) all fall far behind in terms of profitability per employee.
In a recent panel discussion, OnlyFans CEO Keily Blair credited the company’s success to its intentional and streamlined business model. She emphasized that their approach is focused. On maximizing efficiency while continuing to support creators and user growth at an extraordinary pace.
Keily Blair highlighted that OnlyFans operates on a lean business model. One that places a premium on smart recruitment and productivity. She said, “We operate on the basis of a very lean business model, and we do it deliberately. Every hire is very important and very carefully considered.”
However. Blair emphasized that what truly sets the company apart isn’t just its profitability — it’s the positive impact it has had on creators’ lives. She proudly pointed out. “The thing I’m most proud of out of those figures is that we’ve paid out $25 billion to creators since 2016. There are not many tech companies that can talk about creating wealth for others rather than just profiteering.”
Blair went on to explain that OnlyFans has evolved into a platform where creators can reinvent themselves. Establish sustainable income, and directly engage with their global fanbases. “For us as a business. Providing a platform and enabling creators to have the tools to connect with their global fan bases is really what makes us very proud,” she concluded.
Blair also noted that while the company is headquartered in the United Kingdom. It has a unique cultural identity that resonates with both British and American audiences.
She said, “We’re a British company with a very American personality. Everyone kind of assumes that we’re American.”
When asked about its market distribution, Blair confirmed that the majority of OnlyFans’ revenue comes from the United States. She added that the platform also has a strong presence in the United Kingdom, with a significant number of British subscribers, creators, and fans.
OnlyFans, owned by Fenix International Limited, pays out 80 per cent of its revenue to creators while keeping 20 per cent as platform income.
Despite regulatory scrutiny, the platform remains one of the most profitable digital businesses, highlighting the growing influence of the global creator economy.
